Risk & Resilience: Breaking and Remaking a Brand
Brumby Sunstate

Risk & Resilience: Breaking and Remaking a Brand

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What does it really take to survive in the start-up scene? Why do some ventures thrive whilst others crumble? How does a brand the world loves end up in financial difficulties? Could it happen to you… and what should you do? As the founder of Collective Hub, a multimedia platform that helps people unleash their full potential, best-selling author and acclaimed speaker Lisa Messenger has helped millions of entrepreneurs, intrapreneurs, thought-leaders, game-changers and style-makers turn their passion into profit. That's only one side of the story... In the latest book in her series, Lisa reveals the tough lessons she's learnt during the hardest 18 months of her entrepreneurial journey, when scaling too quickly, hiring without strategy and trying to please everyone almost turned her dream into disaster. And, the courageous steps she took to survive thrive and prosper afterwards.

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